TIANB Summit & Gala 2026
Honouring Tourism.
Building What’s Next.
OCTOBER 13
11:00AM – 8:00PM
Registration
Registration
1:00PM – 4:00PM
BELONG Session
BELONG Session
6:00PM – 8:00PM
Summit Opening Ceremony
Summit Opening Ceremony
OCTOBER 14
7:30AM – 8:30AM
Breakfast
Breakfast
8:30AM – 9:15AM
Annual General Meeting
Annual General Meeting
9:15AM – 9:45AM
Opening remarks & Native Blessing
Opening remarks & Native Blessing
9:45AM – 10:45AM
Presentation by the Department of Tourism, Heritage & Culture
Presentation by the Department of Tourism, Heritage & Culture
10:45AM – 11:00AM
Break
Break
11:00AM – 12:00PM
From Startup to Sustainability: Growing a Toursim Business Panel
Every successful tourism business begins with an idea, but turning that idea into a thriving, sustainable operation requires vision, resilience, and strategic decision-making. Join industry leaders as they share their journeys, discuss the challenges they've faced, and explore the key factors that have helped their businesses grow and adapt in an ever-changing tourism landscape. Whether you're launching a new venture or looking to take your business to the next level, this panel will provide valuable insights, practical advice, and real-world experiences to inspire your own path to success.
From Startup to Sustainability: Growing a Toursim Business Panel
Every successful tourism business begins with an idea, but turning that idea into a thriving, sustainable operation requires vision, resilience, and strategic decision-making. Join industry leaders as they share their journeys, discuss the challenges they've faced, and explore the key factors that have helped their businesses grow and adapt in an ever-changing tourism landscape. Whether you're launching a new venture or looking to take your business to the next level, this panel will provide valuable insights, practical advice, and real-world experiences to inspire your own path to success.
12:00PM – 1:00PM
Lunch
Lunch
1:00Pm – 2:00PM
Native Session with Brian Francis
Native Session with Brian Francis
2:00PM - 2:45PM
Connecting for Success: Partnerships in Tourism
Tourism thrives through collaboration. This engaging panel explores how strong partnerships between businesses, communities, Indigenous organizations, government, and industry stakeholders create stronger visitor experiences and drive economic growth. Hear firsthand stories of successful collaborations, discover best practices for building meaningful partnerships, and learn how working together can unlock new opportunities, expand markets, and strengthen New Brunswick's tourism industry.
Connecting for Success: Partnerships in Tourism
Tourism thrives through collaboration. This engaging panel explores how strong partnerships between businesses, communities, Indigenous organizations, government, and industry stakeholders create stronger visitor experiences and drive economic growth. Hear firsthand stories of successful collaborations, discover best practices for building meaningful partnerships, and learn how working together can unlock new opportunities, expand markets, and strengthen New Brunswick's tourism industry.
2:45PM – 3:00PM
Break
Break
3:00PM – 4:00PM
Creating the Story: Turning your Tourism Offering into a Media Story
The media doesn’t report on “products”; it reports on stories.
How can you turn a new offering, an event, an attraction, or an investment in your business into a clear, credible, and compelling media angle? This training offers a practical method to help operators and destinations structure their message, identify supporting evidence, choose the right spokesperson, and craft an effective pitch.
By the end of this workshop, participants will leave with a ready-to-use narrative framework and a customizable email template for reaching out to the media.
Creating the Story: Turning your Tourism Offering into a Media Story
The media doesn’t report on “products”; it reports on stories.
How can you turn a new offering, an event, an attraction, or an investment in your business into a clear, credible, and compelling media angle? This training offers a practical method to help operators and destinations structure their message, identify supporting evidence, choose the right spokesperson, and craft an effective pitch.
By the end of this workshop, participants will leave with a ready-to-use narrative framework and a customizable email template for reaching out to the media.
4:00PM – 4:15PM
Closing Remarks
Closing Remarks
6:00PM – 9:00PM
Night on the Town
TIANB Maritime Kitchen Party presented by Fredericton Capital Region
Kick off your evening East Coast style! Join us for the TIANB Maritime Kitchen Party, proudly hosted by the Fredericton Capital Region, a lively night in Atlantic Canada’s Craft Brewing Capital!
Enjoy toe-tapping local entertainment, delicious food showcasing regional flavours, and fun activities throughout the night. Whether you're catching up with old friends or making new connections, you'll experience the warmth and hospitality the Maritimes are famous for.
Come hungry, bring your dancing shoes, and get ready for a true down-home kitchen party you won't want to miss at the iconic Fredericton Boyce Farmer’s Market!
Night on the Town
TIANB Maritime Kitchen Party presented by Fredericton Capital Region
Kick off your evening East Coast style! Join us for the TIANB Maritime Kitchen Party, proudly hosted by the Fredericton Capital Region, a lively night in Atlantic Canada’s Craft Brewing Capital!
Enjoy toe-tapping local entertainment, delicious food showcasing regional flavours, and fun activities throughout the night. Whether you're catching up with old friends or making new connections, you'll experience the warmth and hospitality the Maritimes are famous for.
Come hungry, bring your dancing shoes, and get ready for a true down-home kitchen party you won't want to miss at the iconic Fredericton Boyce Farmer’s Market!
OCTOBER 15
8:00AM – 9:00AM
Breakfast
Breakfast
9:10AM - 10:20AM
Understanding the Futur of Tourism
Camille Derelle Aubut (Touriscope)
Understanding the Futur of Tourism
Camille Derelle Aubut (Touriscope)
10:20AM – 10:35AM
Break
Break
10:35AM – 11:45AM
From Strategy to Visibility: Building Clear, Consistent, and Effective Marketing
Jonathan Keeley (Vivify) This practical training helps organizations structure a clear marketing strategy to strengthen their positioning, reach the right audiences, and increase the visibility of their initiatives. Participants will learn how to define their objectives, identify priority audiences, clarify their positioning, develop distinctive key messages, and select the most relevant communication channels.
The training also provides a practical method for turning strategic direction into consistent marketing actions, prioritizing efforts based on available resources, strengthening organizational recognition, and measuring results. Participants will leave with a clearer marketing direction and concrete actions they can begin implementing.
From Strategy to Visibility: Building Clear, Consistent, and Effective Marketing
Jonathan Keeley (Vivify) This practical training helps organizations structure a clear marketing strategy to strengthen their positioning, reach the right audiences, and increase the visibility of their initiatives. Participants will learn how to define their objectives, identify priority audiences, clarify their positioning, develop distinctive key messages, and select the most relevant communication channels.
The training also provides a practical method for turning strategic direction into consistent marketing actions, prioritizing efforts based on available resources, strengthening organizational recognition, and measuring results. Participants will leave with a clearer marketing direction and concrete actions they can begin implementing.
11:50AM – 12:50PM
Lunch
Lunch
12:50PM – 1:50PM
Where Tourism Lives
Salomé Thériault (Ampersand Social Media & Co.)
Posting randomly and getting nothing back? You're not alone, and the problem usually isn't you, it's the lack of a system.
In this practical, no-fluff session, you'll get a calm, consistent content framework designed for busy tourism operators who don't love social media and don't have time for it.
We'll cover what to post, how to create it quickly, and how to turn followers into bookings, all built around a plan you can actually stick to in season. Leave with a workbook you can start using the same day.
Where Tourism Lives
Salomé Thériault (Ampersand Social Media & Co.)
Posting randomly and getting nothing back? You're not alone, and the problem usually isn't you, it's the lack of a system.
In this practical, no-fluff session, you'll get a calm, consistent content framework designed for busy tourism operators who don't love social media and don't have time for it.
We'll cover what to post, how to create it quickly, and how to turn followers into bookings, all built around a plan you can actually stick to in season. Leave with a workbook you can start using the same day.
1:50PM – 2:05PM
Break
Break
2:05PM – 3:05PM
Future-Proofing Tourism: Ready for What’s Next
Myriane Ouellette (O Stratégies)
Tourism is evolving in an increasingly fast-moving, complex, and unpredictable environment. Organizations must continually adapt to changing visitor expectations, as well as economic, technological, social, and environmental shifts, while engaging their teams and maintaining the quality of their services.
In this 30-minute keynote, Myriane Ouellette will offer a simple and accessible way to better understand change, the reactions it can generate, and the challenges it creates within organizations. She will explore the conditions that help teams strengthen their capacity to adapt and build a more resilient culture in the face of uncertainty.
Future-proofing tourism is not about perfectly predicting what comes next. It is about developing the capacity to recognize change, respond with greater clarity, and mobilize people around a shared direction.
Participants will leave with a clearer understanding of change dynamics, practical questions to consider, and concrete ideas to help their organizations move forward with greater agility, confidence, and resilience.
Future-Proofing Tourism: Ready for What’s Next
Myriane Ouellette (O Stratégies)
Tourism is evolving in an increasingly fast-moving, complex, and unpredictable environment. Organizations must continually adapt to changing visitor expectations, as well as economic, technological, social, and environmental shifts, while engaging their teams and maintaining the quality of their services.
In this 30-minute keynote, Myriane Ouellette will offer a simple and accessible way to better understand change, the reactions it can generate, and the challenges it creates within organizations. She will explore the conditions that help teams strengthen their capacity to adapt and build a more resilient culture in the face of uncertainty.
Future-proofing tourism is not about perfectly predicting what comes next. It is about developing the capacity to recognize change, respond with greater clarity, and mobilize people around a shared direction.
Participants will leave with a clearer understanding of change dynamics, practical questions to consider, and concrete ideas to help their organizations move forward with greater agility, confidence, and resilience.
3:05PM – 4:00PM
Spark in Action
Martina Bernhofer (Level Up Teambuilding)
Spark in Action
Martina Bernhofer (Level Up Teambuilding)
4:00PM – 4:15PM
Closing Remarks
Closing Remarks
6:00PM to 7:00PM
Cocktail Gala
Cocktail Gala
7:00PM – 10:00PM
2026 New Brunswick Tourism Industry Gala
2026 New Brunswick Tourism Industry Gala
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Fredericton, NB
Host City of the 2026 TIANB Summit & Gala
Location: Fredericton Convention Centre
October 13-15, 2026
Join us for the premier gathering of tourism professionals in New Brunswick. Hosted by the Tourism Industry Association of New Brunswick (TIANB), this three-day event brings together leaders, innovators, and passionate professionals driving the future of tourism in our province.
What to expect?
The Summit
Spend the day immersed in keynotes, panel discussions, and hands-on workshops tailored to the unique challenges and opportunities of the tourism industry. Discover actionable strategies in marketing, workforce development, sustainability, and customer experience.
The Gala
As the sun sets, the celebration begins. The TIANB Gala is a vibrant evening of recognition, entertainment, fine dining, and connection — where we honour the outstanding individuals and organizations driving tourism forward.