Collaborative Impact Award
(Known as Partnership Award)
Award Overview
The Collaborative Impact Award recognizes an organization, a community, or a business, that has demonstrated exceptional collaboration to achieve meaningful results for New Brunswick’s tourism industry.
Through a shared vision, innovative thinking, and a commitment to working together, the recipient has created a positive and lasting impact on tourism development, visitor experiences, industry growth, or community engagement.
This award celebrates the power of collaboration and recognizes initiatives that demonstrate how partnerships can achieve greater results than any organization, community or business could accomplish alone.
Past Winners
2025 Hub de la Baie
2024 Festival des mollusques de Bouctouche
2023 Crabbe Mountain Inn
2022 Creekside RNR
Eligibility Criteria:
Nominees must demonstrate excellence in the following areas:
1. Effective Collaboration
- Demonstrates strong cooperation among multiple organizations, businesses, communities.
- Fosters positive relationships and a shared commitment to common goals.
2. Measurable Impact
- Achieves tangible results that benefit New Brunswick’s tourism industry, visitors, communities, or the economy.
- Provides evidence of outcomes, achievements, or long-term benefits resulting from the collaboration.
3. Innovation and Creativity
- Identifies opportunities and solutions that would not have been possible through individual efforts alone.
4. Industry and Community Benefit
- Creates value for tourism operators, visitors, local communities, or industry partners.
- Enhances New Brunswick’s reputation as a tourism destination.
5. Sustainability and Legacy
- Demonstrates the potential for long-term impact and continued collaboration.
- Establishes a model or best practice that can inspire future partnerships within the tourism industry.
To recognize and celebrate a broader range of individuals, businesses, and organizations within the community, the same recipient may not win the same award category in two consecutive years. This policy is intended to promote greater diversity among award recipients while continuing to recognize excellence, leadership, and meaningful contributions throughout the community.
Judging Considerations:
Nominees will be evaluated based on:
- The strength and effectiveness of the partnership.
- Demonstrated outcomes and measurable results.
- Innovation and creativity in achieving shared objectives.
- Contribution to tourism growth, visitor experience, or destination development.
- Long-term value and sustainability of the initiative.
- Evidence of leadership, cooperation, and collective impact.
Ideal Recipient:
Tourism organizations, municipalities, attractions, accommodations, destination marketing organizations, Indigenous tourism organizations, community groups, event organizers, or collaborative industry initiatives.
Nomination Requirements:
Each nomination package must include:
- A completed nomination form.
- A written summary (max 750 words) describing the partnership and how it meets the criteria for this award.
- Supporting documents (e.g., analytics reports, visuals, links to campaigns, testimonials).
- Optional: 1–2 letters of support from industry partners or clients.
