Sustainable Tourism is defined by the Tourism Association of Canada and Parks Canada as – “tourism that actively fosters appreciation and stewardship of the natural, cultural and historic resources and special places by local residents, the tourism industry, governments and visitors.” It is tourism which can be sustained over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place.”

Parks Canada’s Sustainable Tourism Award increases public awareness and acknowledges the extensive efforts of those already involved with working towards sustainable tourism.

To qualify for this award, an operator must demonstrate a commitment to excellence and an appreciation and respect for our natural, cultural, and aesthetic heritage.  Harmonizing economic objectives with the protection and enhancement of this heritage, the operator must offer tourism products and services that are consistent with community values and the surrounding environment.

In cooperation with tourism industry colleagues the operator must also work to promote the benefits of sustainable tourism.