Tourism Industry Pioneer Award

The Pioneer Award was created by the Tourism Industry Association of New Brunswick in 2000 to recognize individuals who have made pioneering efforts in promoting tourism and the province of New Brunswick. These distinguished leaders have made a significant contribution to the tourism industry over the years.

Past Winners – 2021 Ron Cormier | 2020 Betty MacMillan

Tourism Industry Ambassador Award

The tourism industry ambassador of the year will be presented to an individual whose professionalism, dedication, attitude, and quality of service best exemplify excellence in the tourism industry in New Brunswick. Owner/operators and senior management personnel are not eligible for this award.

Past Winners – 2020 Kate Neil (Algonquin Resort, Saint Andrews) 

Tourism Marketing Award – Small Business

This award recognizes a tourism business or organization that has implemented an innovative marketing or promotional strategy (must include a digital component) – contributing to the success of the business and making a positive impact on the tourism industry in New Brunswick. Only businesses with annual earnings not exceeding $500,000 are eligible.

Tourism Marketing Award – Large Business

This award recognizes a tourism business or organization that has implemented an innovative marketing or promotional strategy (must include a digital component) – contributing to the success of the business and making a positive impact on the tourism industry in New Brunswick. Only businesses with annual earnings of over $500,000 are eligible.

Tourism Partnership Award

This award recognizes a tourism business or organization that has entered into an innovative, new partnership agreement contributing to the success of the business, and making a positive impact on the tourism industry in New Brunswick.

Past Winners – 2021 Fredericton Tourism | 2020 Villégiature Deux Rivières Resort (Tracadie)

Tourism Product Development Award

This award recognizes a tourism organization or business that has implemented an innovative new product – or enhancement to a product – that has contributed to the success of their business and has had a positive impact on the tourism industry in New Brunswick.

Past Winners – 2021 Area 506 Festival | 2020 Atlantic Ballet Atlantique Canada

Parks Canada NB Sustainable Tourism Award

To qualify for this award, an operator must demonstrate a commitment to excellence and an appreciation and respect for our natural, cultural, and aesthetic heritage. Harmonizing economic objectives with the protection and enhancement of this heritage, the operator must offer tourism products and services that are consistent with community values and the surrounding environment.

Past Winners –  2021 Friends of Fundy | 2020 Écocentre Homarus Ecocentre

Indigenous Business of the Year Award

This award recognizes the “Best of the Best” in promoting Indigenous tourism by an individual or a business. The winner of this award will be recognized for their efforts in providing outstanding service, dedication and commitment to the Indigenous tourism industry in New Brunswick. 

Past Winners – 2021 Wabanaki Tree Spirit Tours & Events | 2020 Elsipogtog Tourism Project Management Team