Peter believes that while AI will cause disruption, organizations and individuals who take a systematic, fact-based, hypothesis-driven approach, coupled with strong change management practices, will succeed in using AI to streamline operations, enrich customer experiences, and achieve success. With 20 years of experience in digital marketing, communications, and government relations across diverse industries, Peter excels as a versatile strategist. His standout quality lies in an unwavering dedication to simplifying technology while embracing innovation. His mission is to demystify the AI landscape, enabling individuals and businesses to navigate it with confidence.

Tourism AI Network (TAIN) is bringing together a community of destination organizations and tourism businesses across North America who seek to implement artificial intelligence in order to gain efficiencies, learn from their colleagues, and receive ongoing support and advice about AI.